Why Players Sports? New Zealand's Specialist Sports Retailer
Why Players Sports?
Choosing the right sports gear retailer is about more than finding the lowest price. It's about buying from people who genuinely understand the sports you play and support.
That's been our philosophy since opening in Auckland, New Zealand in 2012.
Built For Sport. Full Stop.
Players Sports is a proudly New Zealand-owned specialist sports retailer. Every week, thousands of Kiwi athletes, parents, coaches, schools, clubs and fans choose us for performance sports equipment, footwear, apparel and official supporters' gear backed by knowledgeable advice and genuine sporting experience.
Today we stock more than 150 trusted brands across cricket, rugby, rugby league, football, netball, running, tennis, badminton, hockey, basketball, volleyball, squash, pickleball, padel and more. Every product is carefully selected for its performance, durability and long-term value. If we wouldn't confidently recommend it, we won't stock it.
Whether you're chasing a personal best, preparing for match day, buying your child's first pair of boots or backing your team from the stands or the couch, we're here to help you choose with confidence.
Experience Players Sports In Store
While thousands of Kiwis shop with us online every year, there's nothing quite like visiting Players Sports in person. Our specialist stores are designed to help you make the right choice with hands-on product advice, expert services and staff who genuinely know the gear they sell.
Players Sports Greenlane Flagship Store
Our Flagship Store (1-7 Marewa Rd, Greenlane, Auckland 1051) is New Zealand's ultimate destination for specialist sports gear. With dedicated departments across cricket, rugby, football, running, tennis, netball, rugby league and more, it offers the country's most complete in-store sports gear shopping experience, with the latest product releases, leading sports brands and expert advice all under one roof.
It's also home to our exclusive product launch events, athlete appearances, local club events and podcast filming, bringing New Zealand sport together in one place. You'll find our specialist cricket bat workshop for knocking-in and repairs, an in-store jersey embellishment station, easy free parking and knowledgeable staff ready to help you choose the right gear with confidence.
Players Sports Onehunga
Attached to our main warehouse and distribution centre, Players Sports Onehunga (7/273 Neilson St, Onehunga, Auckland 1061) gives you convenient access to one of New Zealand's largest ranges of specialist sports gear in a single location.
While the showroom is smaller than our Greenlane Flagship Store and doesn't always feature the latest product releases, its direct connection to our warehouse means our team can quickly retrieve thousands more products for you, including clearance, bulk and niche items that aren't routinely available for immediate purchase on the shop floor of most sports retailers.
If you already know what you're looking for and don't mind waiting a few minutes while we bring it through, Players Sports Onehunga offers a convenient way to access the full depth of our warehouse and online range in person.
Players Sports Tennis Pro Shop
Located inside Tennis Auckland's TotalCoach Tennis Centre, our specialist Rackets Pro Shop (69 Merton Rd, St Johns, Auckland 1072) focuses exclusively on tennis, pickleball, padel, badminton and squash gear.
From expert restringing and racket advice to on-court tennis racket demos before you buy, it's designed for players who want specialist service from people who play the sports themselves.
Our story
Our journey began in late 2012 with a small cricket focused store in the heart of Newmarket, Auckland.
Back then, our goal was simple: help New Zealand cricketers access quality gear backed by genuine product knowledge. That's where Players Cricket began.
As more customers trusted us with their sporting needs, we expanded carefully, one sport at a time. Today, Players Sports brings together specialist categories including Players Cricket, Players Rugby, Players Football, Players Netball, Players Rackets, Players Hockey, Players Rugby League, Players Basketball, Players Running, Players Fan Gear, Players Club & School and Players Outlet.
From our stores in Auckland and our online shop, we now help athletes, parents, schools, clubs and supporters right across New Zealand.
150+ Leading Sports Brands
Over more than a decade, Players Sports has carefully built a range of more than 150 trusted sports brands, selecting each one for its performance, innovation, reliability and long-term value.
Today, our range includes globally recognised names such as adidas, ASICS, Gray-Nicolls, Kookaburra, Gilbert, Steeden, Dynasty Sport, On, Classic Sportswear, Wilson, Babolat, Garmin, Yonex, HEAD, HOKA, Brooks, Mizuno, PUMA, Grays, Gryphon, New Balance, Oakley, Molten, Mikasa, Franklin, Tecnifibre, Victor, SS, TON, DSC and many more.
Whether you're buying cricket bats, rugby boots, football boots, running shoes, tennis rackets, netball shoes, field hockey sticks or official supporters' gear, every product is chosen because we'd confidently recommend it.
More than a sports retailer
Our commitment to New Zealand sport extends well beyond selling gear.
Through the Players Scholarships programme, we're proud to help remove barriers for promising young athletes by providing the equipment they need to pursue the sports they love.
We're also proud to partner with clubs, schools and sporting organisations across New Zealand, supplying everything from teamwear and equipment to expert advice and competitive pricing. We believe strong sports clubs and school programmes help build healthier, more connected communities, and we're committed to supporting grassroots sport both on and off the field and court.
If you're purchasing sports gear for a school, club or team, learn more about our free sports gear quotes for New Zealand clubs and schools and discover how Players Sports can help with your next order.
Behind The Gear
Behind The Gear is our in-house podcast, filmed inside our Greenlane flagship store.
Each episode features honest conversations with Players Sports team members, leading sports brands and athletes. We talk gear, retail life, product insights, behind-the-scenes stories and the people helping shape sport in New Zealand.
No scripts. No polish. Just the people behind the counter - and behind the gear.
You can watch Behind The Gear on YouTube or listen on Spotify.
Shop with confidence
Whether you visit one of our Auckland stores or shop online from anywhere in New Zealand or Australia, our goal remains the same as it was in 2012: help every customer find the right gear for their sport.
Thousands of Kiwis already trust Players Sports for specialist advice, quality products and friendly service. Whatever your sport, we’re here to help you find the right gear and buy with confidence.
Built For Sport. Full Stop.
Frequently Asked Questions - Players Sports NZ
Why should I choose Players Sports?
Players Sports is a proudly New Zealand-owned specialist sports retailer focused on helping athletes, parents, coaches, schools, clubs and supporters choose the right gear. We combine expert advice, carefully selected products, quality physical stores and an easy-to-use online shopping experience backed by more than 150 trusted sports brands.
How long has Players Sports been operating?
Players Sports began in Auckland in late 2012 as Players Cricket, a specialist cricket retailer. Since then, we've grown into one of New Zealand's leading specialist sports retailers, serving most major sports through our stores and website.
What sports does Players Sports specialise in?
We specialise in most major sports played throughout New Zealand, including cricket, rugby, rugby league, football, netball, running, tennis, badminton, field hockey, basketball, volleyball, squash, pickleball and padel, alongside official supporters' gear.
How many sports brands does Players Sports stock?
Players Sports stocks more than 150 trusted sports brands, carefully selected for their performance, durability and long-term value. Our range includes globally recognised names such as adidas, ASICS, Gray-Nicolls, Gilbert, Kookaburra, Wilson, Babolat, Mizuno, HOKA, Brooks, Garmin, Yonex, HEAD and many more.
Does Players Sports have physical stores?
Yes. Players Sports has three specialist locations in Auckland:
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Players Sports Greenlane Flagship Store (1-7 Marewa Rd) – New Zealand's ultimate destination for specialist sports gear retail.
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Players Sports Onehunga (7/273 Neilson St) – Convenient access to our full warehouse range.
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Players Sports Rackets Pro Shop (69 Merton Rd) – Located inside the TotalCoach Tennis Centre in St Johns, specialising in tennis, pickleball, padel, badminton and squash.
Can I shop online from anywhere in New Zealand?
Absolutely. Our full range is available online with NZ and Australia-wide delivery, backed by the same specialist advice and customer service you'll find in our Auckland stores.
What specialist services does Players Sports offer?
Depending on the location, we offer specialist services including cricket bat knocking-in and repairs, tennis racket restringing, on-court tennis racket demos, and in-store jersey name and number embellishment.
Does Players Sports support grassroots sport?
Yes. Supporting New Zealand sport is part of who we are. Through the Players Scholarships programme, partnerships with clubs, schools and sporting organisations, and initiatives like the Behind The Gear podcast, we're committed to helping sport thrive at every level.
What is the Players Scholarships programme?
The Players Scholarships programme helps promising young New Zealand athletes by providing quality sports gear and support, helping remove financial barriers so they can pursue the sports they love.
What is Behind The Gear?
Behind The Gear is the official Players Sports podcast, filmed inside our Greenlane Flagship Store. Featuring Players Sports team members, athletes and leading sports brands, it offers honest conversations about sport, equipment, retail life and the stories shaping sport in New Zealand.
Does Players Sports supply schools, clubs and teams?
Yes. Through Players Club & School, we work with schools, clubs and organisations across New Zealand, supplying teamwear, sports equipment and customised quotes for orders of all sizes.
What does "Built For Sport. Full Stop." mean?
It's more than our tagline. It's our philosophy. Everything we do - from the brands we stock and the advice we give to the stores we've built, the services we offer and the communities we support - is focused on helping New Zealanders get more from the sports they love.